Think big. Multiply 10x

Think big and never give up

Different challenges require different approaches. It is an obvious statement, but in many situations we forget to run a previous situation analysis and get a nice overview about what the problem is. We rush and jump in execution mode within a completely set of biases.

“Insanity is doing the same thing over and over again and expecting different results” A.Einstein

It is tricky statements because sometimes the problems require thinking out of the box, other just a mix of creativity and experience, although in the majority of the occasions, they require an application of our previous experience. Currently we live dominated by technology, which has changed the way we run processes and we assess complications. It is becoming more and more frequently Situations, problems or challenges for which we don’t have enough information becoming more frequent. We face challenges where there is no right or wrong answer. However, we have more data than ever.

For those situations where there is no right or wrong answer, we might get better results applying different methodologies such as design thinking processes. Again, we are facing situations where the lack of information has to be complemented with processes that reinforce that specific stage or phase while shaping a solution.

Accordingly, let’s set the framework base on 3 different phases

  1. Understand → Focus on the user
  2. Create → Think big → Think 10x
  3. Deliver → Prototype & Test

Screen Shot 2017-12-21 at 1.34.43 AM.png

Before the steps define above there is an step previous.  This previous step is the assessment of the problem – complication given, a conclude whether it is the right one or not. Assess if the challenge given is the one that need to invest our resources is key.

Once we come up with the right challenge that provides us more information about

  1. Who → Who are we trying to solve it for
  2. Whether it is an actionable item or not
  3. It is a quantifiable, and it can be express in different economic units

Then we can develop and focus on the different phases, slicing the challenges in little pieces

  1. User empathy & definition
  2. Create a solution,
  3. Prototype and test the solution.

Before defining every single step of the process, frame the challenge in the Focus funnel, although in this particular case, will be based on bottom up approach → Why are we doing this? →  Why..?  → Why …? Going from tangible things to more intangible options.

why & how

On the other way around, using a top down approach for the same funnel→ How…? → How…? → How …? Taking the opposite way, we the frame the challenge in this case we frame the challenge from more intangible variables to more tangible tactics.

→ Focus on the User → It requires to explore who we are solving the problem for. With that in mind, next steps are focusing on empathy with those that need the solution, even better if we push the finding to suit en extreme user case.

In order to target our audience, there are several techniques or tactics. After identifying our target, the next step is to get to know them. Build the knowledge, understand the why and be able to figure out the subjective meaning of our research.

→ Create → It is the phase where the user has been researched, understood and the parameters have been set. From that point on, different initiatives can take place.

  • Brainstorm
  • What if framework
  • Consider wild ideas → Yes and, No but, This won’t work because…, This will now work because…

→ Deliver → Having gone through the previous stages, the hardest part of the process has been completed. By now, we have a solution, a part of a great strategy plan, which yet has to be turn on a product. However before allocating all the resources, it is time to prototype and test.

Screen Shot 2017-12-21 at 1.36.51 AM

In conclusion, not every situation will require going to a design thinking process. Most of the situation we face on a daily basis can be solved based on the information provided and/or based on our empirical knowledge. However, in some occasions we get challenges with no right or wrong outcomes. Those are precisely situations where we can think out of the box for achieving extraordinary results.

“Insanity is doing the same thing over and over again and expecting different results” A.Einstein


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